iEntrepreneurship: Encouraging innovation through partnership
Farooqi M.N.; Ricker L.
2015
Ubiquitous Learning
0
10.18848/1835-9795/cgp/v06i04/40398
The objective of this paper is to share the experience of a variation of an existing course on entrepreneurship, where students from The Ron Joyce Center for Business Studies partnered with Computer Science students to study and experience entrepreneurship on a micro-level by developing an iApp for iPhone, iPad and iPod touch devices. The course was delivered during the winter 2013 semester at Mount Allison University, an undergraduate liberal arts university located in a small town in eastern Canada. © Common Ground, Nauman Farooqi, Laurie Ricker, All Rights Reserved
Apps; Cross-functional teams; Entrepreneurship; Innovation; Tech entrepreneur
Alon I., Cannon N., “Internet-based experiential learning in international marketing:, Online Information Review, 24, 5, pp. 349-356, (2000); Bobbit L.M., Inks S.A., Kemp K.J., Mayo D.T., Integrating marketing courses toenhance team-based experiential learning, Journal of Marketing Education, 22, 1, pp. 15-24, (2000); Clark J., White G.B., Experiential Learning: A Definitive Edge in the Job Market, American Journal of Business Education, 3, 2, pp. 115-118, (2010); Cordell V., Assessment of an outreach international business planning project as an MBAcapstone course, International Journal of Commerce and Management, 11, 3-4, pp. 111-126, (2001); Daly S.P., Student-Operated Internet Businesses: True Experiential Learning inEntrepreneurial and Retail Management, Journal of Marketing Education, 23, 3, pp. 204-215, (2001); Elam E., Spotts H., Achieving marketing curriculum integration: A live case studyapproach, Journal of Marketing Education, 26, 1, pp. 50-65, (2004); Falkenberg L., Russell R., Ricker L., Linking theory with practice: Undergraduate project managementwith school-age children, Journal of Marketing Education, 24, 6, pp. 745-762, (2000); Gaidis W., Andrews J.C., An experiential approach for integrating ethical analysisinto marketing coursework, Journal of Marketing Education, 12, 2, pp. 3-9, (1990); Gremler D.D., Hoffman K.D., Keaveney S.M., Wright L.K., Experiential learningexercises in services marketing courses, Journal of Marketing Education, 22, 1, pp. 35-44, (2000); Gruca T.S., The IEM movie box office market: Integrating marketing and finance usingelectronic markets, Journal of Marketing Education, 22, pp. 5-14, (2000); Gundlach M.J., Zivnuska S., An experiential learning approach to teaching socialentrepreneurship, triple bottom line, and sustainability: Modifying and extendingpractical organizational behavior education (PROBE), American Journal of Business, 3, 1, pp. 19-29, (2010); Hogan C., You are not studying alone: Introducing experiential learning into theteaching of organizational behavior.”, Education + Training, 34, 4, pp. 14-19, (1992); Hoover J.D., Experiential learning: Conceptualization and definition, Simulations,, 1, pp. 31-35, (1974); Joshi M.P., Davis E.B., Kathuria R., Weidner C.K., Experiential learning process:Exploring teaching and learning of strategic management framework through the wintersurvival exercise, Journal of Management Education, 29, 5, pp. 672-695, (2005); Kolb D.A., Experiential Learning: Experience as the Source of Learning And, (1984); . D.A. And K., . Fry R., Toward an Applied Theory of Experiential Learning, Theories, pp. 33-57, (1975); McArthur A., Hudson R., Cook G.L., Spotts H., Goldsmith A., Creating and SellingPostcards: An Integrative Project Class, Journal of Management Education, 25, 3, pp. 308-324, (2001); McCarthy P., McCarthy H., When case studies are not enough: Integratingexperimental learning into business curricula, Journal of Education for Business, 81, 4, pp. 201-204, (2006); Miller J.A., Experiencing management: A comprehensive, “hands-on model for theintroductory undergraduate management course.”, Journal of Management Education, 15, 2, pp. 151-169, (1991); Nirenberg J., “An introduction to PROBE: Practical organizational behavior education, Journal of Management Education, 18, pp. 324-331, (1994); Nunamaker T.D., Employers and Student Candidates: How they see each other, NACE, 67, 4, pp. 26-31, (2007); O'Banion T., A Learning College for the 21St Century, (1997); O'Keeffe A., Hibbert K., Work Experience: For Whose Benefit?, New Statesman, (2003); Shaw J.B., Fisher C.D., Practical organization behavior education (PROBE):Modifications and innovations, Journal of Management Education, 23, 1, pp. 13-30, (1999); Singh N., Eischen K., Lost, dysfunctional or evolving? A view of business schoolsfrom Silicon Valley, IIMB Management Review, 19, 3, pp. 320-344, (2007); Specht L.B., Sandlin P.K., The differential effects of experiential learning activitiesand traditional lecture classes in accounting, Simulation and Gaming, 22, 2, pp. 196-210, (1991); Toncar M.F., Cudmore B.V., The overseas internship experience, Journal Of, 22, 1, pp. 54-63, (2000); Wynd W.R., An experiential approach to marketing education, Journal of Marketing, 11, 2, pp. 64-71, (1989)
Common Ground Research Networks
Article
Scopus