Why Do Colleges Become Universities? Mission Drift and the Enrollment Economy
Jaquette O.
2013
Research in Higher Education
37
10.1007/s11162-013-9283-x
This paper analyzes mission drift in baccalaureate colleges. "Becoming a university," defined as a change in organizational name (e.g., Aurora College becomes Aurora University), symbolizes the transition from a liberal arts mission to a comprehensive university mission. Mission drift is conceptualized as a form of "divergent change," which can be studied using institutional theory. This paper develops testable hypotheses about becoming a university by integrating institutional theory literatures on market factors, institutional factors, and network factors. Hypotheses are tested by applying panel methods to a 1972-2010 panel dataset of all private organizations defined as "liberal arts colleges" by the 1973 Carnegie Classification. Results show that colleges became universities in response to declining freshmen enrollments, prior adoption of curricula associated with the comprehensive university model, and when network contacts previously became universities. Organizational age and strong market position lowered the probability of becoming a university. The findings contribute to literatures on organizational change and mission drift. Given that most postsecondary institutions-both public and private-are increasingly tuition reliant, future research should analyze the adoption and the effects of behavioral changes designed to increase enrollment-related revenue. © 2013 Springer Science+Business Media New York.
Curriculum; Higher education finance; Organizational change; Organizational theory; Panel methods
Aldersley S.F., Upward drift is alive and well: research/doctoral model still attractive to institutions, Change, 27, 5, pp. 50-56, (1995); Allison P.D., Discrete-time methods for the analysis of event histories, Sociological Methodology, 13, pp. 61-98, (1982); Astin A.W., Lee C.B.T., The Invisible Colleges: A Profile of Small, Private Colleges with Limited Resources, (1971); Baker V.L., Baldwin R.G., Makker S., Where are they now? Revisiting Breneman's study of liberal arts colleges, Liberal Education, 98, 3, (2012); Baker B.D., Orr M.T., Young M.D., Academic drift, institutional production, and professional distribution of graduate degrees in educational leadership, Educational Administration Quarterly, 43, 3, pp. 279-318, (2007); Barney J., Firm resources and sustained competitive advantage, Journal of Management, 17, 1, pp. 99-120, (1991); Birnbaum R., How Colleges Work: The Cybernetics of Academic Organization and Leadership, (1991); Bloom A.D., The Closing of the American Mind: How Higher Education has Failed Democracy and Impoverished the Souls of Today's Students, (1987); Breneman D.W., Are we losing our liberal arts colleges?, American Association of Higher Education Bulletin, 43, pp. 3-6, (1990); Breneman D.W., Liberal Arts Colleges: Thriving, Surviving, Or Endangered?, (1994); Brint S.G., Karabel J., The Diverted Dream: Community Colleges and the Promise of Educational Opportunity in America, 1900-1985, (1989); Brint S.G., Riddle M., Turk-Bicakci L., Levy C.S., From the liberal to the practical arts in American colleges and universities: Organizational analysis and curricular change, Journal of Higher Education, 76, 2, pp. 151-180, (2005); Burt R.S., Structural Holes: The Social Structure of Competition, (1992); Cameron A.C., Trivedi P.K., Microeconometrics: Methods and Applications, (2005); Chandler A.D., The Visible Hand: The Managerial Revolution in American Business, (1977); Clark B.R., Organizational adaptation and precarious values: A case study, American Sociological Review, 21, 3, pp. 327-336, (1956); Clark B.R., The organizational saga in higher education, Administrative Science Quarterly, 17, 2, pp. 178-184, (1972); Coburn C.E., Beyond decoupling: Rethinking the relationship between the institutional environment and the classroom, Sociology of Education, 77, 3, pp. 211-244, (2004); Coleman J.S., Katz E., Menzel H., Medical Innovation: A Diffusion Study, (1966); Collins R., The Credential Society: An Historical Sociology of Education and Stratification, (1979); D'Aunno T., Succi M., Alexander J.A., The role of institutional and market forces in divergent organizational change, Administrative Science Quarterly, 45, 4, pp. 679-703, (2000); Davis G.F., Agents without principles? The spread of poison pill through the intercorporate network, Administrative Science Quarterly, 36, pp. 583-613, (1991); Davis G.F., Firms and environments, The Handbook of Economic Sociology, pp. 478-502, (2005); Davis G.F., Diekmann K., Tinsley C., The decline and fall of the conglomerate firm in the 1980s: The deinstitutionalization of an organizational Form, American Sociological Review, 59, 4, pp. 547-570, (1994); Delucchi M., Liberal arts" colleges and the myth of uniqueness, Journal of Higher Education, 68, 4, pp. 414-426, (1997); Delucchi M., Staking a claim: The decoupling of liberal arts mission statements from baccalaureate degrees awarded in higher education, Sociological Inquiry, 70, 2, (2000); DesJardins S.L., Event history methods: Conceptual issues and an application to student departure from college, Higher Education: Handbook of Theory and Research (Vol. XVIII), pp. 421-472, (2003); Desrochers D.M., Wellman J.V., (2011); DiMaggio P.J., Powell W.W., The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields, American Sociological Review, 48, 2, pp. 147-160, (1983); Doyle W.R., Adoption of merit-based student grant programs: An event history analysis, Educational Evaluation and Policy Analysis, 28, 3, pp. 259-285, (2006); Ferrall V.E., Liberal Arts at the Brink, (2011); Foundation C., A Classification of Institutions of Higher Education, (1973); French D., Closet vocationalists among proponents of the liberal arts, Liberal Education, 65, 4, pp. 470-477, (1979); Galaskiewicz J., Burt R.S., Interorganization contagion in corporate philanthropy, Administrative Science Quarterly, 36, 1, pp. 88-105, (1991); Gioia D.A., Thomas J.B., Identity, image, and issue interpretation: Sensemaking during strategic change in academia, Administrative Science Quarterly, 41, 3, pp. 370-403, (1996); Glynn M.A., Abzug R., Institutionalizing identity: Symbolic isomorphism and organizational names, Academy of Management Journal, 45, 1, pp. 267-280, (2002); Glynn M.A., Marquis C., Legitimating identities: How institutional logics motivate organizational name choices, Identity and the Modern Organization, (2007); Greenwood R., Hinings C.R., Understanding radical organizational change: Bringing together the old and the new institutionalism, Academy of Management Review, 21, 4, pp. 1022-1054, (1996); Greenwood R., Suddaby R., Hinings C.R., Theorizing change: The role of professional associations in the transformation of institutionalized fields, Academy of Management Journal, 45, 1, pp. 58-80, (2002); Greve H.R., Jumping ship: the diffusion of strategy abandonment, Administrative Science Quarterly, 40, 3, pp. 444-473, (1995); Greve H.R., Patterns of competition: The diffusion of a market position in radio broadcasting, Administrative Science Quarterly, 41, 1, pp. 29-60, (1996); Gumport P.J., Snydman S.K., The formal organization of knowledge: An analysis of academic structure, Journal of Higher Education, 73, 3, pp. 375-408, (2002); Hannan M.T., Freeman J., Structural inertia and organizational change, American Sociological Review, 49, 2, pp. 149-164, (1984); Hearn J.C., Lewis D.R., Kallsen L., Holdsworth J.A., Jones L.M., Incentives for managed growth": A case study of incentives-based planning and budgeting in a large public research university, Journal of Higher Education, 77, 2, pp. 286-316, (2006); Hoxby C.M., The effects of class size on student achievement: New evidence from population variation, Quarterly Journal of Economics, 115, 4, pp. 1239-1285, (2000); Jaquette O., In pursuit of revenue and prestige: The adoption and production of master's degrees by U. S. colleges and universities, Unpublished Dissertation, Center for the Study of Higher and Postsecondary Education, (2011); Kraatz M.S., Learning by association? Interorganizational networks and adaptation to environmental change, Academy of Management Journal, 41, pp. 621-643, (1998); Kraatz M.S., Ventresca M.J., Deng L.N., Precarious values and mundane innovations: Enrollment management in American liberal arts colleges, Academy of Management Journal, 53, 6, pp. 1521-1545, (2010); Kraatz M.S., Zajac E.J., Exploring the limits of the new institutionalism: The causes and consequences of illegitimate organizational change, American Sociological Review, 61, 5, pp. 812-836, (1996); Kraatz M.S., Zajac E.J., How organizational resources affect strategic change and performance in turbulent environments: Theory and evidence, Organization Science, 12, 5, pp. 632-657, (2001); Labaree D.F., Mutual subversion: A short history of the liberal and the professional in American higher education, History of Education Quarterly, 46, 1, pp. 1-15, (2006); Leslie L.L., Rhoades G., Rising administrative costs: Seeking explanations, Journal of Higher Education, 66, 2, pp. 187-212, (1995); Mayhew L.B., Surviving the Eighties: Strategies and Procedures for Solving Fiscal and Enrollment Problems, (1979); McLendon M.K., Flores S.M., Park T.J., Not just the Ivies: The adoption of no-loan programs at public colleges and universities in the U. S. Paper presented at the Annual Meeting of the American Educational Research Association, (2010); McLendon M.K., Hearn J.C., Deaton R., Called to account: Analyzing the origins and spread of state performance-accountability policies for higher education, Educational Evaluation and Policy Analysis, 28, 1, pp. 1-24, (2006); McPherson M.S., Schapiro M.O., The future economic challenges for the liberal arts colleges, Daedalus, 128, 1, pp. 47-75, (1999); Meyer J.W., Rowan B., Institutionalized organizations: Formal structure as myth and ceremony, The American Journal of Sociology, 83, 2, pp. 340-363, (1977); Mintzberg H., Waters J.A., Of strategies, deliberate and emergent, Strategic Management Journal, 6, 3, pp. 257-272, (1985); Mizruchi M.S., Fein L.C., The social construction of organizational knowledge: A study of the uses of coercive, mimetic, and normative isomorphism, Administrative Science Quarterly, 54, pp. 653-683, (1999); Morphew C.C., A rose by any other name": Which colleges became Universities, Review of Higher Education, 25, 2, pp. 207-223, (2002); Morphew C.C., Conceptualizing change in the institutional diversity of U.S. Colleges and universities, Journal of Higher Education, 80, 3, pp. 243-269, (2009); Digest of Education Statistics, 2009, (2010); Oliver C., Strategic responses to institutional processes, Academy of Management Review, 16, 1, pp. 145-179, (1991); Parsons T., Suggestions for a sociological approach to the theory of organizations, part I, Administrative Science Quarterly, 1, 1, pp. 63-85, (1956); Patterson L.D., Survival through Interdependence, (1979); Perretta H.G., Better Dead than Coed? The Survival and Decline of Single-Sex Colleges in America, (2007); Pfeffer J., Salancik G.R., The External Control of Organizations: A Resource Dependence Perspective, (1978); Priest D.M., Becker W.E., Hossler D., St. John E.P., Incentive-Based Budgeting Systems in Public Universities, (2002); Rogers E.M., Diffusion of Innovations, (2003); Sanders W.G., Tuschke A., The adoption of institutionally contested organizational practices: The emergence of stock option pay in Germany, Academy of Management Journal, 50, 1, pp. 33-56, (2007); Schumpeter J., Capitalism, Socialism, and Democracy, (1942); Selznick P., TVA and the Grass Roots: A Study in the Sociology of Formal Organization, (1949); Selznick P., Leadership in Administration: A Sociological Interpretation, (1957); St. John E.P., The transformation of private liberal arts colleges, Review of Higher Education, 15, 1, pp. 83-106, (1991); Strang D., Meyer J.W., Institutional conditions for diffusion, Theory and Society, 22, 4, pp. 487-511, (1993); Strang D., Soule S.A., Diffusion in organizations and social movements: From hybrid corn to poison pills, Annual Review of Sociology, 24, pp. 265-290, (1998); Thelin J.R., A History of American Higher Education, (2004); Thompson J.D., Organizations in Action, (1967); Toma J.D., Positioning for prestige in higher education: Case studies of strategies at four public institutions toward "getting to the next level, (2009); Tucker C., Identifying formal and informal influence in technology adoption with network externalities, Management Science, 54, 12, pp. 2024-2038, (2008); Turner S.E., Bowen W.G., The flight from the arts and sciences: Trends in degrees conferred, Science, 250, 4980, pp. 517-521, (1990); Veysey L.R., The Emergence of the American University, (1965); Weber K., Davis G.F., Lounsbury M., Policy as myth and ceremony? The global spread of stock exchanges, 1980-2005, Academy of Management Journal, 52, 6, (2009); Westphal J.D., Zajac E.J., Substance and symbolism in CEOs long-term incentive plans, Administrative Science Quarterly, 39, 3, pp. 367-390, (1994); Westphal J.D., Zajac E.J., The symbolic management of stockholders: Corporate governance reforms and shareholder reactions, Administrative Science Quarterly, 43, 1, pp. 127-153, (1998); Winston G.C., Subsidies, hierarchy and peers: The awkward economics of higher education, Journal of Economic Perspectives, 13, 1, pp. 13-36, (1999); Zammuto R.F., Are the liberal-arts an endangered species?, Journal of Higher Education, 55, 2, pp. 184-211, (1984)
Kluwer Academic Publishers
Article
Scopus