CHI TIẾT NGHIÊN CỨU …
Tiêu đề
Magic Films: the case of an Indian start-up
Tác giả
Das K.; Chatterjee M.; Rao U.T.
Năm xuất bản
2012
Source title
Emerald Emerging Markets Case Studies
Số trích dẫn
1
DOI
10.1108/20450621211237211
Liên kết
Tóm tắt
Subject area: Principles of Management, in particular, the topics of planning, organizing, leading, controlling, human resource management, and operations management. Study level/applicability: The case will be helpful to undergraduate and graduate business school students for learning the subject, Principles of Management. Case overview: Vikas Jha, the newly appointed executive producer and CEO of Magic Films, is a troubled man today. At 29, he is also an unusually tired man to lead this social enterprise presently focussing on producing and distributing short films that carry a strong social message. A whole set of problems is plaguing this start up leaving Vikas totally clueless about the future course of action! The case dwells on the challenges of a film production start-up and provides an opportunity for readers to explore creative solutions to management problems. Expected learning outcomes: Critical thinking, creative thinking, communication skills and leadership ability are some of the liberal arts outcomes that the case study attempts to deliver. In addition, it enables students to apply their knowledge and understanding of key principles of management in solving the case problems. Thus, the case also provides transfer ability as an important learning outcome. Supplementary materials: Teaching notes. Additional material with respect to film production can be helpful to the students in appreciating the finer aspects of this case, which deals with filmmaking. In this direction, helpful links to useful resources are mentioned in the case study. © 2012, Emerald Group Publishing Limited.
Từ khóa
Business formation; Creative problem-solving; Filmmaking; India; Indian start-up; Leadership; Operations management; Principles of management
Tài liệu tham khảo
Nơi xuất bản
Emerald Group Publishing Ltd.
Hình thức xuất bản
Article
Open Access
Nguồn
Scopus