CHI TIẾT NGHIÊN CỨU …

Tiêu đề

Realisation of a vision: a case study of the focus-differentiation strategy implemented by the University of Puget Sound

Tác giả

Butcher A.; Huo Y.P.

Năm xuất bản

2011

Source title

International Journal of Management in Education

Số trích dẫn

DOI

10.1504/IJMIE.2011.039487

Liên kết

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84952969945&doi=10.1504%2fIJMIE.2011.039487&partnerID=40&md5=97bb46647a91d7f5d2c42fbed6ce74bb

Tóm tắt

This case study examines strategic changes initiated and implemented by two consecutive presidents of the University of Puget Sound in 1973-2003. The transformation of this century-old institution from an also-ran local university to a nationally ranked liberal arts college provides an extremely rare case that demonstrates the applicability of Michael Porter’s paradigm of generic strategies in the field of higher education. Critical success factors for the implementation of a focus strategy that seeks to differentiate a university from its peer institutions are also identified and discussed. © 2011 Inderscience Enterprises Ltd.

Từ khóa

case study; college administration; competitive strategy; focus-differentiation strategy; liberal arts education; management in education; visionary leadership

Tài liệu tham khảo

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