CHI TIẾT NGHIÊN CỨU …
Tiêu đề
Selling the world: Study abroad marketing and the privatization of global citizenship
Tác giả
Zemach-Bersin T.
Năm xuất bản
2010
Source title
The Handbook of Practice and Research in Study Abroad: Higher Education and the Quest for Global Citizenship
Số trích dẫn
60
DOI
10.4324/9780203876640-27
Liên kết
Tóm tắt
From the moment they step onto the campuses of liberal arts colleges and universities, American students are inundated with advertisements promoting study abroad. In hallways and classrooms, glossy posters depicting faraway locations urge students to spend a spring break, summer, semester, or year encountering new people, places, and languages in a destination of their choice. By the time American undergraduates finally point to a program description in a seductively designed catalogue and declare their adventure of choice, they have both unconsciously and consciously been absorbing the images and rhetoric of international education advertisements for years. Although dedicated international educators often encourage global citizenship education with a focus on civic engagement and cross-cultural respect, program advertisements appeal instead to American students’ sense of entitlement, consumerism, and individualism. This institutionalized commercial rhetoric influences how students approach international education, the quality of education in which they are prepared to engage, and, ultimately, the political and social foundations of our future.1. © 2009 Taylor & Francis.
Từ khóa
Tài liệu tham khảo
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Nơi xuất bản
Taylor and Francis
Hình thức xuất bản
Book chapter
Open Access
Nguồn
Scopus