CHI TIẾT NGHIÊN CỨU …

Tiêu đề

A Professional School Approach to Marketing Education

Tác giả

Schibrowsky J.A.; Peltier J.W.; Boyt T.E.

Năm xuất bản

2002

Source title

Journal of Marketing Education

Số trích dẫn

DOI

10.1177/0273475302241006

Liên kết

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84992875352&doi=10.1177%2f0273475302241006&partnerID=40&md5=0122184414979811165bd8e3c2110092

Tóm tắt

With many business schools paying lip service to the concept of professional training, this article attempts to provide some direction for moving from an academic or liberal-arts-oriented marketing department to a professional marketing program. The transformation to a professional school perspective can be facilitated by marketing programs examining other professional schools to identify how these programs differ from their current programs. A professional school approach to marketing education meets the needs of both students and employers while providing the department with a comparative advantage as the business education environment becomes more competitive and challenging. © 2002, Sage Publications. All rights reserved.

Từ khóa

Tài liệu tham khảo

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