CHI TIẾT NGHIÊN CỨU …
Tiêu đề
Opportunity realized: Undergraduate education within departments of communication
Tác giả
Miller D.P.; Kernisky D.A.
Năm xuất bản
1999
Source title
Public Relations Review
Số trích dẫn
8
DOI
10.1016/S0363-8111(99)80130-1
Liên kết
Tóm tắt
The effort of the Undergraduate Communication Integrative Team1 resulted in three models for undergraduate education in public relations within departments of communication. One model offered a macro-approach integrating cognitive, behavioral and professional conceptual categories within the general outcomes assessment framework. A second model offered a micro-approach by identifying six core content areas, then indicating the knowledge, behavioral and affective outcomes for each. This micro-model also suggested course titles within which the content might appear and presented suggestions for instruction tactics as well as methods for assessing student learning outcomes. A third model, appropriate to programs with only one course labeled "public relations," explicated the content, pedagogy and assessment tactics for that introductory course. All of these models fit within a communication context shaped by 10 principles agreed to by the integration team. All the models fit within an interdisciplinary, liberal arts approach to public relations education strongly endorsed by the integration team.
Từ khóa
Tài liệu tham khảo
Trent J.S., Trent J.D., Public relations education: An opportunity for speech communication, Communication Education, 25, pp. 292-298, (1976); Ehling W.P., Plank B., The Design for Undergraduate Public Relations Education: The Report of the 1987 Commission on Undergraduate Public Relations Education, pp. 23-27, (1987); Hazelton V., Long L., Concepts for public relations education, research, and practice: A communication point of view, Central States Speech Journal, pp. 77-87, (1988); Ehling W.P., Plank B., Central States Speech Journal, pp. 17-23
Nơi xuất bản
Elsevier BV
Hình thức xuất bản
Article
Open Access
Nguồn
Scopus