CHI TIẾT NGHIÊN CỨU …
Tiêu đề
Models for instruction and curriculum
Tác giả
Toth E.L.
Năm xuất bản
1999
Source title
Public Relations Review
Số trích dẫn
18
DOI
10.1016/S0363-8111(99)80126-X
Liên kết
Tóm tắt
As a means of making recommendations on public relations curricula, a task team of 24 educators reviewed research on public relations education including preliminary results from a study conducted for the 1998 NCA summer conference. After brain storming sessions, the task team developed three models of course-specific curricula and a content curriculum model for undergraduate public relations education. The task team also proposed core and elective areas for a master's of public relations curriculum. Team members agreed that public relations curricula should have a broad liberal arts and science basis. They recommended advancing public relations education with more attention to studies of ethics, multiculturalism, international issues and to the use of technology.
Từ khóa
Tài liệu tham khảo
Trent J.S., Trent J.D., Public relations education: An opportunity for speech communication, Communication Education, 25, pp. 292-298, (1976); Trent J.D., Trent J.S., Speech communication and public relations: The prospect for the 1980's, ACA Bulletin, pp. 50-52, (1982); Design for Public Relations Education, (1975); Education in public relations, Public Relations Review, 15, 1, (1989); Public Relations Society of America; Public Relations Society of America; Public Relations Society of America, pp. 23-27; Shakra M.T., Schwartz D.F., Yarbrough J.P., The Image of Public Relations Education Among Public Relations Practitioners and CEO's, (1992); Schwartz D.F., Yarbrough J.P., Shakra M.T., Does public relations education make the grade?, Public Relations Journal, 48, pp. 18-25, (1992); Schwartz D.F., Yarbrough J.P., Shakra M.T.; Advancing Public Relations Education: Recommended Curriculum for Graduate Public Relations Education, (1985); Advancing Public Relations Education: Recommended Curriculum for Graduate Public Relations Education; Stacks D.W., Perceptions of public relations education: A survey of public relations curriculum, outcomes, assessment, and pedagogy, 1998 PR Summer Conference, (1998)
Nơi xuất bản
Elsevier BV
Hình thức xuất bản
Article
Open Access
Nguồn
Scopus