CHI TIẾT NGHIÊN CỨU …

Tiêu đề

Probing a constituency

Tác giả

Deckinger E.L.; Bergin K.; Donnelly W.J.

Năm xuất bản

1998

Source title

Journal of Advertising Research

Số trích dẫn

DOI

Liên kết

https://www.scopus.com/inward/record.uri?eid=2-s2.0-33748180255&partnerID=40&md5=86474246c8255be682db6e661d7d1cfd

Tóm tắt

AAAA Human Resource Directors were surveyed for guidance on changes in student course emphasis that would better harmonize an entry-level job applicant's preparation with potential employer preference in three major job functions. In general, they recommended more advertising preparation for media-planning applicants, greater liberal-arts experience for potential account managers, and more marketing understanding among future copy writers.

Từ khóa

Tài liệu tham khảo

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