CHI TIẾT NGHIÊN CỨU …

Tiêu đề

Establishing Cross-disciplinary Marketing Education

Tác giả

Alden S.D.; Laxton R.; Patzer G.L.; Howard L.

Năm xuất bản

1991

Source title

Journal of Marketing Education

Số trích dẫn

DOI

10.1177/027347539101300205

Liên kết

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84970262277&doi=10.1177%2f027347539101300205&partnerID=40&md5=1186b3d67c7e28e6ee959534b75e1258

Tóm tắt

This article continues the dialogue about the proper breadth of the marketing curriculum. Specifically, we suggest that developing better links between marketing and other areas of business and fostering connections between marketing and liberal arts courses provide benefits to students, organizations, and society. Suggestions are made regarding pedagogy and necessary changes in the academic reward structure. © 1991, Sage Publications. All rights reserved.

Từ khóa

Tài liệu tham khảo

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