The Determinants of Clarity in Organization Goals
Wieland G.F.
1969
Human Relations
3
10.1177/001872676902200204
In order to study the sources of clarity in organizational goals, it was assumed that clarity is comprised of a distribution of goal information as well as consensus or agreement among the members of the organization. Consequently, communication and influence processes were implicated as probable determinants of goal clarity. Some 687 respondents in 12 liberal arts colleges were surveyed to test the hypotheses. While the frequency of use of various communication channels was not associated with clarity, it was found that the interest of the dean in faculty ideas and the frequency of off-campus, non-college contacts between various ranks in the college were both positively associated with clarity in the goals of the college. An examination of the bases of compliance in relations between faculty and the dean elicited positive correlations between clarity and the use of expert and referent bases and negative correlations between clarity and the use of reward and coercive bases. In addition to a discussion of the findings, several cautions were given regarding (1) the causal inferences permissible from the data, (2) the limitations in the data sources utilized in the study, and (3) the nature of the operational definition of goal used in the study. Finally, it was recommended that further study of the properties of goals, including clarity, be made systematic and congruent with the study of norms in organizations. © 1967, Sage Publications. All rights reserved.
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Scopus